How to Outsource Your Blog Writing? Possible Options

Writing high-quality content takes time. Even if you’re passionate about the topic and writing in general, spending 6 hours on a blog post (even longer if you’re not a professional) is too much for many business owners and even bloggers.

As your site grows and turns into a company selling products or services, it’s difficult to focus on creating a post when needed. That’s why many bloggers choose to outsource blog writing to a copywriter that will craft a perfect type of article for their website.

There’s nothing bad in asking professionals for help. You will have to either use business management services, trusting your company to someone, or outsource writing posts. Moreover, you can read every piece to make sure the voice of your brand is preserved in the style of your copy expert.

But how do I outsource my blog writing?’ Easily! There are several verified ways, and we’ll introduce you to every single one!

Why Is Blog Post Writing Outsource a Thing?

What are the reasons to outsource your IT blog, for example?

• You want to save time. You will have to make text content creation your full-time job if you want to do it right. There’s much more to the process than uploading your thoughts and experience in an article. You have to find the right keywords, structure your post properly, find media content, optimize it, use the right intro and conclusion techniques, remember about subheadings and format, etc. Then, you will need to check the text for mistakes and uniqueness. This is a lot of work, and it’s better to trust the task to a professional.
• You want to save money. Why not hire an in-house copywriter? Well, this depends on how often you post. If you need fresh pieces every day, then it’s a good idea to hire someone full-time as a remote employee, for instance. But if you post once a week or two, or even once a month, you will spend more on salary, insurance, office space (optional), and other resources needed to ‘maintain’ an employee.
• You want to improve the blog. If something doesn’t work in your blog now, even though the ideas for content are great and coming straight from your experience, you need an expert. A copywriter knows what intros and titles work the best and how to layout the valuable knowledge you provide in a reader-friendly way.
• You want to focus on the business, marketing, analysis, etc. Even if you’re a skilled writer, thinking about article performance, what to write, how to do it, and when to start will disrupt your routine. And if you have other important tasks at the moment, this may lower your productivity. Multitasking isn’t the best technique when you need great results.

You buy the time and skills of a specialist to have the energy to focus on the primary goals. This is a technique that allows one to become successful.

From individual copy specialists to agencies, we’ll go through every option in detail.

1. Freelancers Working for Big Companies There are many talented writers that don’t feel like starting their own business. It’s more convenient for them to have a manager that sends them orders consistently, providing stability and interesting topics. They may not earn as much as independent freelancers, but it doesn’t mean these people aren’t skilled. Building a client base takes time and effort, and working for, say, a guest posting service eliminates this task.

You will have to invest some time into the search for the most suitable company, but when you find one, a stable partnership is guaranteed. Of course, there are advantages and disadvantages to this option.

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Pros

• You communicate with a skilled manager that will ask you all the needed questions before confirming the order. This means that you won’t need to be online all the time to answer the writer’s questions. There are templates that gather all the needed information.
• The company will give the assignment to a writer that is knowledgeable on the topic. So, you’re not likely to receive an article on agriculture written by someone interested only in eSports.
• There is a certain discipline in such companies, which encourages writers to finish assignments in time;
• You may have bonuses like one free revision or additional services connected to SEO, image search, etc.
• You can order urgent articles and be sure there’s at least one writer free at the time who can finish it when you need.

Cons

• You don’t know who will write the first article for you. It may be a writer that has only started working, so there may be some mistakes;
• Additional services may cost extra, depending on the service;
• If you choose the wrong company, you may get low-quality plagiarized texts. So, invest time and effort into the search;
• The cost may be higher than usual since a commission goes to the service, leaving the rest to the copywriter.

2. Outsourcing Agencies. If you want to save time on the search for the best writers, an outsourcing agency will help. These are specialized services that are looking for suitable experts and teams for clients. You can make a clear request for a talented copywriter who has expertise in your niche, and their powerful HR team will find one for you.

Such agencies help people that have absolutely no time to look for a copy pro themselves but need a qualified person. So, if you have a popular blog where every article is read by thousands of people, and you have zero time to look for a large company, a freelancer, etc., this is the right option for you.

Pros

• You save a lot of time. Quality control can be done by simply reading the ready-to-publish article. Or you can outsource a proofreader as well
• An agency can find a universal specialist for you that will take up SEO and look for the best keywords for blog posts, ideas, proofread every text, even those they didn’t write, etc.;
• Usually, the person the HR chooses for you is perfectly qualified for the job (given you work with a professional agency);
• Popular agencies are working with a wide range of businesses, so they may know the specifics of your topic or even recommend the right person to you immediately;
• If the company is flexible, you can negotiate the best terms of cooperation;
• The writer can sign a non-disclosure agreement to protect sensitive data as a part of the agency’s policy.

Cons

• You may communicate with a project manager instead of the writer;
• The cost may rise due to additional services (the search for a specialist, proofreading, SEO, project management, etc.).

3. Talent ‘Marketplaces’  Talent or content marketplaces are a relatively new trend but a very effective one. These are platforms that connect talented copywriters to potential bloggers, site owners, marketers, etc. that need to outsource the writing part of their jobs.

The cost depends on the type of firm you choose, the expertise of your writer, and many more factors. Usually, a 1,500-word article will cost you anywhere from $90 to $1,000 and more. Why so?

Because you may choose different options, the level of proficiency of the writer, etc. So, the final cost depends on your choices. Don’t go cheap on someone that will take such a large chunk of work as their responsibility. If you aim at long-term cooperation, it’s better to establish a rate that will satisfy both parties. 

There are plenty of reasons why you may need to outsource your blog writing. Time is an expensive resource, and you can’t spend it twice. Set priorities and act accordingly. There are thousands of talented copywriters ready to study your requirements, catch the tone of writing, and create amazing content pieces for a blog of any difficulty and on any topic.

Realize it and start looking for the right candidate. There are at least 4 ways to find a decent writing partner: the so-called marketplaces, agencies, big companies, and independent freelance firms. You can choose one way or try all of them. Remember that you can ask for a test assignment to see if the writer can copy your tone and research the topics you need content on well.